PENGARUH PROMOSI TERHADAP MINAT BELI KONSUMEN GRAND MEDIA BANGKO

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NOVI HARTIANI

Abstract

This research was conducted based on the phenomenon of changes in buying interest in sales books to be precise at Grand Media Bangko. Existence factors - certain factors that cause consumer buying interest to always change or not be fixed. One of the factors that can influence the level of buying interest itself is promotion. The purpose of this research is to see the effect of promotion on consumer buying interest in Grand Media Bangko. This research uses correlational quantitative method with simple regression analysis techniques. The target of this observation is Grand Media postage consumers, taken using incidental techniques, that is, every consumer who comes to buy a book in grand media stamps at the time determined by the researcher. A total of 46 questionnaires were distributed and received 46 respondents. This observation is that the promotion of Variable Magazine has a significant effect on consumer buying interest in grand media bangko. This is evidenced by the t test for variable X, the value of t = 0.05 is obtained. With that value, the criteria for t count = 8.734> T table = 1.684, then H1 is accepted because the promotion variable has a significant influence on the purchase intention variable, namely 0.695> 0.05. Thus the t-test hypothesis of the promotion variable has a significant effect on interest among grand media bangko consumers.

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References

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